about
Making tech speak human since 2013.
With a reputation as a "nerd-translator", I excel at transforming complex technical concepts into clear, engaging digital strategies. With a unique blend of creativity and a data-driven approach, I have a decade under my belt of turning clicks into conversions in the world of SaaS.
WHAT colleagues are saying
"I've managed and worked with Olya at three different companies, and I can say confidently that she's one of the best marketers in the valley. She's got a unique blend of being hyper-organized, creative and analytical that makes her valuable at any size and stage of a company.
Could not recommend someone more."
— Mike Bilodeau | Head of Marketing Baseten, Panther, Lightning AI
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HTML proficiency
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Writing/editing
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Nurture strategy
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Pardot, HubSpot
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Analytics & measurement
Social Media
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Strategy
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Audience growth & engagement
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Brand monitoring
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Livestream Programs
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Influencer marketing
Campaign mgmt
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Establishing goals
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Marketing channels selection & micro strategies
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Persona definition by channel
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Channel manager partnership
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Creating adaptable marketing assets and messaging
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Lead collection plan
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Analytics and reporting
CONTENT
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Demand gen content mgmt
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Editorial calendars
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Content library management
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Creative campaigns!
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Aligning campaign objectives with business goals
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Mapping out lifecycles and nurture campaigns
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SEO-first approach for digital content
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Versed in prioritization frameworks
EXperimentation
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A/B
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MVT
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Optimizely
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Report building & presentation
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MixPanel, Google Analytics, Heap, HotJar
