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Making tech speak human since 2013.

With a reputation as a "nerd-translator", I excel at transforming complex technical concepts into clear, engaging digital strategies. With a unique blend of creativity and a data-driven approach, I have a decade under my belt of turning clicks into conversions in the world of SaaS. 

about
Reviews

WHAT colleagues are saying

I had the pleasure to work with Olya for 2+ years while at Kong. She reported to me during that time and got to experience her growth first-hand. She is an out-of-the-box thinker with excellent execution skills. She excels at cross-team collaboration, building relationships and visibility across multiple functions and levels of the organization. I was impressed many times over at how much passion and effort she was willing to put into her work. Over that two year period, I saw her grow from a channel specialist to a multi-channel marketing campaign strategist. She would be able to create a vision, bring people along in her vision and execute it in collaboration with creative and technical resources. She also developed the ability to balance creativity and the metrics focus needed to measure the impact of marketing activities. I am certain Olya is going big places and feel extremely lucky to have had the opportunity to work with her.

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skills
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Digital Marketing
competencies:

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EMAIL

  • HTML proficiency

  • Writing/editing

  • Nurture strategy

  • Pardot, HubSpot

  • Analytics & measurement

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Social Media

  • Strategy

  • Audience growth & engagement

  • Brand monitoring

  • Livestream Programs

  • Influencer marketing

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Campaign mgmt

  • Establishing goals

  • Marketing channels selection & micro strategies

  • Persona definition by channel

  • Channel manager partnership

  • Creating adaptable marketing assets and messaging

  • Lead collection plan

  • Analytics and reporting

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CONTENT

  • Demand gen content mgmt

  • Editorial calendars

  • Content library management

  • Creative campaigns!

  • Aligning campaign objectives with business goals

  • Mapping out lifecycles and nurture campaigns

  • SEO-first approach for digital content

  • Versed in prioritization frameworks

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EXperimentation

  • A/B

  • MVT

  • Optimizely

  • Report building & presentation

  • MixPanel, Google Analytics, Heap, HotJar

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Lets connect!

Note: Formal resumé available upon request.

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